Acqua di Parma Acqua di Parma Blu Mediterraneo - Fico di Amalfi

The Bottle

Acqua di Parma Blu Mediterraneo - Fico di Amalfi has a bottle with a broad upright rectangular shape, rounded edges and a flat-looking front face. The transparent body and liquid appear saturated blue, matched by a tall, slightly narrower blue cap. A white rectangular label, carrying the crest and red Fico di Amalfi lettering, cuts through the colour. This is a handsome, confident presentation: the form is conventional, but the colour contrast makes the bottle immediately recognisable.

Original or Clone

We find the original worth buying partly because its saturated blue bottle and contrasting white label give it a clear physical presence. The fragrance is defined here by citrus, woody and fruity accords, while two houses have attempted to reproduce it. That is a modest but meaningful sign of standing, though it tells us nothing about resemblance. With no comparative results, our conclusion rests on the bottle’s distinctive presentation and the fact that this particular character has attracted imitation: the original has the stronger case.