Amouage · Unisex

Guidance by Amouage bottle

Clones and dupes inspired by:

Amouage Guidance

3.85 / 5 from 6,705 reviews

Amouage Guidance (2023, Quentin Bisch) is a warm woody amber unisex scent that blends luxurious density with approachable day to night wearability and soft powdery spice.

Similarity 6-7/10
From £3.00
Compare 5 Alternatives Below

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Every clone rated on similarity and performance. Oils and sprays are priced on separate lines, because a millilitre of oil is not a millilitre of spray.

7 listings from 5 clones

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Universal Perfumes and Cosmetics

A++ Guidance
Similarity
Strength
Longevity
Sillage
Oil
Price £23.37 for 12ml
Per ml £1.95/ml

Perfume Parlour

Guidance by Amouage
Similarity
Strength
Longevity
Sillage
Oil Roll-on
Price £5.00 for 6ml
Per ml £0.83/ml
Spray EDP
Price £15.50 for 50ml
Per ml £0.31/ml

Arabian Perfume Oil

GUIDANCE
Similarity
Strength
Longevity
Sillage
Oil
Price £12.99 for 12ml
Best value among oils £1.08/ml

Generic Perfumes

Guidance for Unisex
Similarity
Strength
Longevity
Sillage
Oil Roll-on
Price £14.99 for 11ml
Per ml £1.38/ml
Spray
Price £29.99 for 50ml
Best value among sprays £0.60/ml

Universal Perfumes and Cosmetics

A+ Guidance
Similarity
Strength
Longevity
Sillage
Oil
Price £20.35 for 12ml
Per ml £1.70/ml

Each line shows one size: a 50ml spray (30ml, or the nearest size, when the vendor has no 50ml) and the oil closest to 10ml. Vendors also sell other sizes, including samples and bulk.

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Find Amouage Guidance

Amouage Guidance is the benchmark for this scent profile. Alternatives may be worth comparing, but they are independent products and we do not present them as equivalent to Amouage's own fragrance.

They do not replace the original fragrance, its presentation, or the version created under the brand's own quality control. If that is what you are looking for, search the official site or trusted retailers below.

About Amouage Guidance

The fragrance these clones are inspired by.

Released in 2023, Amouage Guidance is a unisex fragrance by Quentin Bisch that reflects that year’s trend of niche houses using dense, high-quality materials in more wearable, day-to-night formats. It opens on pear, hazelnut and olibanum and moves into a floral-spicy heart of osmanthus, rose, saffron and jasmine sambac, settling on a warm, woody base of sandalwood, vanilla, akigalawood, ambergris and labdanum. Guidance reads woody and amber-forward with fruity, nutty, warm spice and powdery facets. Reception is split, roughly 46% of voters love it while about 21% dislike or hate it, and the aggregate rating sits near 3.85 from a large vote pool.

Our take

I bought a bottle after seeing mixed ratings and I get why: the opening feels creamy pear and hazelnut over frankincense, then it dries to warm sandalwood, amber and soft powder. I like the texture and true all-day longevity; projection can be strong at first and the rose/saffron turn some people off on skin. Buy from an authorised seller, counterfeits do circulate.

Perfumer: Quentin Bisch

Woody
100.00%
Amber
69.13%
Warm Spicy
66.05%
Fruity
63.72%
Nutty
57.13%
Sweet
55.02%
Powdery
53.20%
Vanilla
52.83%
Floral
49.64%
Balsamic
48.52%

A Closer Look

The Bottle

Guidance pairs a broad pale-pink body with an oversized blush dome cap, whose vertical ribs bring Amouage’s familiar ceremonial flourish. The centred ornament breaks up an otherwise simple front, while the soft palette makes this bottle gentler than the house’s darker designs. It’s heavy, with the visibly thick base providing a clear reason for that judgement. The cap is theatrical without looking harsh, though the overall treatment feels polished rather than daring. This will suit someone who enjoys sweeter colours and decorative tops more than sharp, minimal perfume bottles.

Original or Clone

Guidance has earned genuine reference status: five interpretations from four houses have been made around its woody, amber and warm-spicy character. That attention makes the original the more defensible choice when the aim is to own the fragrance that prompted the attempts, though the available data does not tell us how closely any one interpretation resembles it. Quentin Bisch’s credited authorship adds a specific creative source that the interpretations do not share. An interpretation can still make sense for a reader who values the idea rather than that provenance.

Fragrance Character
3.85 / 5
Quality Rating
Eternal Longevity
Strong Sillage
Autumn & Winter Best Season
Day & Night Best Time

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