Amouage Lilac Love

The Bottle

Lilac Love softens Amouage’s usual presence with a muted purple rectangular body and a white ribbed dome cap. The pale central medallion and matching lettering keep the front tied to the house, while rounded corners take away some of the shape’s severity. The colour is doing more work than the silhouette, which remains fairly familiar. It’s neat, coherent and easy to like, though the outline is slightly forgettable beside Amouage’s bolder designs. The result is polished and quietly pretty rather than dramatic, with the pink cap detail adding a small lift.

Original or Clone

Lilac Love has enough standing to attract five interpretations from four houses: its vanilla, floral and powdery character gives those attempts a clear target. The original also carries the credited work of Elise Benat and Nathalie Lorson, which matters when the appeal lies in this particular composition rather than a generic scent style. We therefore give the original the stronger case, while acknowledging that choosing an interpretation remains reasonable.