The Bottle
Purpose keeps the body dark green and rectangular, then sets it beneath a broad white flared cap. A gold-coloured collar and small cap detail provide a little warmth, while the pale crest gives the front a clear focal point. The cap creates the more sculptural outline, leaving the body to remain familiar and fairly quiet. It’s smart and slightly formal rather than extravagant. The dark green, white and gold contrast is the strongest appeal, making Purpose easy to identify without relying on a crowded front or unusually complicated silhouette.
