The Bottle
Avon Love Pulse’s bottle has a broad, rounded heart shape that ends in a pointed lower centre, an unusually assertive choice for fragrance packaging. The apparent pink-to-red liquid deepens toward the bottom, while a tall cylindrical metallic-gold-coloured cap and circular red label give the front a visual punch. It is distinctive and playful, though the decorative typography and strong colour contrast make the bottle busier than it needs to be.