The Bottle
West Side makes a loud entrance with its bright red, flared body and oversized looping graphic. The multicoloured lines, outlined in gold, feel closer to street art than traditional perfume decoration, while the broad red cap keeps the proportions connected. A small round emblem sits quietly beside all that movement, giving the bottle a modest house reference. It isn't a discreet design, and the graphic may overwhelm a calmer room, but subtlety clearly isn't the intention. West Side is playful, energetic and unusually easy to identify from across a dressing table.